Saturday, March 21, 2009

A How To Idea For Webmasters

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A webmaster is an omniscient programmer that is truly a "master" of the Web. A webmaster is like a fish in water when utilizing any web-related software or design language. They typically know scripting languages such as PHP, Perl and Javascript. However, I want to present what I term, a "how to" idea for webmasters.

They may have specific areas of expertise, but are most valuable as generalists who can conceptualize and layout a website design. A webmaster creates web sites and assures the maintenance: content (pictures, texts, animation), the website architecture (web design, functionality) and also the technical aspect (development, server administration).

However, there are some ideas designed for webmasters that they may be too stubborn to listen to. When most designers build a website, their main concern is the layout and design. That is usually what a customer pays for. I don't think that the average customer asks for a website that is designed to generate organic (natural traffic) traffic.

At that point, the customer is not concerned very much with generating traffic. This is usually realized after the site has been built and is up and running. It then occurs to the customer that they have a beautiful website and no traffic. And in most cases, the customer has no idea what is needed to generate traffic to their site. Therefore, many owners feel that having a website is a wasted expense.

If the webmaster took interest in building a website that was built with a traffic generating software program, his customer would be a happier customer, and would therefore, refer more business to the webmaster. The webmaster would be leaps and bounds above the average website designer!

Webmasters should always think of the audience who will access their clients website to buy products. Those who have learned how to optimize documents with keywords and exchange links with other sites like theirs stand to beat their competitors rankings.

A webmaster is someone who has trained long hours for the difficult task of bringing rampaging web pages under control and are sometimes faced as well with the challenge of marketing their creations. If this is the case, it would be a lot easier to market your creations if you were marketing a website that was optimized to create organic traffic.

Webmasters design and build web pages using a variety of graphic software applications, and tools. Designing and setting up a web site can require intensive work for concentrated periods of time. But how would you feel if you could dramatically cut down on the length of time it takes to design and set up a website?

Do you feel that you would be more productive and be able to design and layout even more websites, increasing your bottom line? My idea for webmasters is to keep an open mind to the great possibilities that are available to you.

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